Marketing Certificate (2271)
This certificate is designed to prepare students to manage or work within organizational units related to the field of marketing. Students will study a wide range of subjects including those within the growing fields of direct and Internet marketing, marketing of services, advertising, and others.
Courses
- BUSM 1300 — Introduction to Business 3 Credits
- BUSM 1330 — Business Ethics 3 Credits
- BUSM 1400 — Professional Personal Selling 3 Credits
- BUSM 1700 — Principles of E-Business 3 Credits
- BUSM 2000 — Principles of Management (TAG) 3 Credits
- BUSM 2500 — Principles of Marketing (TAG) 3 Credits
- BUSM 2520 — Marketing of Services 3 Credits
- BUSM 2530 — Advertising (TAG) 3 Credits
- BUSM 2550 — Direct and Digital Marketing 3 Credits
- BUSM 2570 — Principles of Supply Chain Management 3 Credits
- ECON 2600 — Principles of Microeconomics (OT36, TAG) 3 Credits
- ITDB 1435 — Introductory Data Analytics 3 Credits