BUSM 2530 — Advertising (TAG) 3 Credits
This specialized course focuses on advertising as a strategic element in the marketing of goods, services and ideas. Using research-based criteria, students will develop the ability to recognize outstanding advertising and to prepare an advertising campaign plan. Course content includes integrated marketing communications, media selection, creating advertisements, effectiveness, copy writing, headline writing, direct marketing, local advertising, publicity, sales promotion, and organizational structure.
Part of
- E-Business Certificate (2202)
- Marketing Certificate (2271)
- General Management Concentration (9224)
- Marketing Concentration (9227)
- Audio Recording and Production Technical Major (9275)
- Interactive Media Design and Delivery Technical Major (9276)
- Radio Production and Broadcast Technical Major (9277)
- Video Production and Broadcast Technical Major (9278)