BUSM 2550 — Direct and Digital Marketing 3 Credits
This course explores direct and digital marketing strategies and techniques, while emphasizing practical skills for today’s fast-paced marketing environment. Students will learn how to create, implement, and measure targeted campaigns using broadcast and print media and across various digital platforms, including social media, email, and mobile apps. The course covers essential topics, such as customer relationship management (CRM), customer segmentation, data-driven marketing, content strategy, and the role of analytics in decision-making.
Part of
- E-Business Certificate (2202)
- Marketing Certificate (2271)
- General Management Concentration (9224)
- Marketing Concentration (9227)
- Audio Recording and Production Technical Major (9275)
- Interactive Media Design and Delivery Technical Major (9276)
- Radio Production and Broadcast Technical Major (9277)
- Video Production and Broadcast Technical Major (9278)