Marketing AS Degree
Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion, and channels of distribution, providing students with practical skills to build brands and businesses efficiently and effectively. Students can use their new skills to work as contractors or as part of a larger enterprise or in small family businesses. Students will learn to identify valuable target markets, develop cost-effective promotion programs, and gain hands-on experience in developing marketing strategies and plans. Students will be able to quantify the effects of these marketing strategies and plans in business. They will also learn about other marketing tools that ca
Courses
- AIS 072 — Spreadsheet Software Units: 3
- AIS 073 — Word Processing Software Units: 3
- AIS 074 — Presentation Software Units: 3
- BUAC 020A — Financial Accounting Units: 4
- BUAC 020B — Managerial Accounting Units: 4
- BUMA 001 — Principles of Management Units: 3
- BUMA 003 — Business Statistics Units: 3
- BUMA 010 — Introduction to Business Units: 3
- BUMA 020A — Business Law I Units: 3
- BUMA 026 — Social Media Marketing Units: 3
- BUMA 027 — Marketing Principles Units: 3
- BUMA 028 — Introduction To Entrepreneurship Units: 3
- BUMA 029 — Retail Merchandise Management Units: 3
- BUMA 031 — Business Calculations Units: 3
- BUMA 032 — Human Relations in the Workplace Units: 3
- BUMA 094 — Business Communications Units: 3
- BUMA 095A — Business Management Work Experience Units: 1-5
- BUMA 121 — Principles of Advertising and Promotions Units: 3
- BUMA 125 — Marketing Research Units: 3
- CIS 010 — Introduction to Information Systems Units: 4
- COMM 009 — Intro to Interpersonal Communication Units: 3
- COMM C1000 — Introduction to Public Speaking Units: 3
- ECON 001 — Principles of Macroeconomics Units: 3
- ECON 002 — Principles of Microeconomics Units: 3
- MC 005 — Introduction to Public Relations Units: 3