BUMA 027 — Marketing Principles Units: 3
This course introduces core marketing activities, including target segmentation, the marketing mix, and an introduction to market research. The course emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts. Lecture Hours: 54 Lab Hours: None Repeatable: No Grading: Letter Prerequisite: None Advisory: None Limitation on enrollment: None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CalGETC: None
Part of
- Agriculture Office Professional Certificate of Achievement
- BIW IV: Marketing Office Specialist Certificate of Achievement
- Real Estate Development Certificate of Achievement
- Arts Entrepreneurship in Ceramics Certificate of Achievement
- Arts Entrepreneurship in Drawing Certificate of Achievement
- Arts Entrepreneurship in Sculpture Certificate of Achievement
- Arts Entrepreneurship in Painting Certificate of Achievement
- Arts Entrepreneurship in Printmaking Certificate of Achievement
- General Business AS Degree
- General Business Certificate of Achievement
- Golf Management AA Degree
- Golf Management Certificate of Achievement
- Marketing AS Degree
- Marketing Certificate of Achievement
- Retail Management Certificate of Achievement
- Small Business Certificate of Achievement
- Social Media Marketing Certificate of Achievement
- Culinary Management Certificate of Achievement
- Intermediate Culinary Arts Certificate of Achievement
- Graphic Design & Marketing AA Degree
- Liberal Arts AA Degree with Emphasis in Business and Technology
- Basic Podcasting and Radio Production Certificate of Achievement
- Geographic Information Systems Certificate of Achievement
- Advanced Commercial Music Certificate of Achievement