MKTG4023 — Services Marketing

MKTG 4023 - Services Marketing MKTG 4023 - Services Marketing Sem. Hrs: 3 Application of marketing to service industries, with emphasis on the unique nature of services marketing when developing marketing strategies. Fall. Special course fees may apply.

Prerequisites: MKTG3013

Part of

• Applied Leadership and Soft Skills, Certificate
• Hospitality and Event Tourism Management, BS
• Marketing, BS

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