HOSP 25303 — Hospitality Marketing Principles
This course provides an engaging introduction to the fundamental principles of marketing within the dynamic hospitality industry. Students will explore key concepts such as consumer behavior, branding, digital marketing, social media strategies, and market segmentation, all tailored to the unique needs of hotels, restaurants, events venues, and tourism businesses. Prerequisite: HOSP 16003 . (Typically offered: Fall)
Prerequisites: HOSP 16003