MKTG3310 — Consumer Analysis and Behavior

3 credits · 3 hours

A review and analysis of the theoretical concepts and main determinants of consumer behavior with the purpose of exposing students to ways these concepts apply to marketing strategies and decision making. Term P Elective: (E)

Part of

• Agricultural Sciences, Agricultural Business Option (Non-Teaching), B.S.
• Agricultural Sciences, Agricultural Economics Option (Non-Teaching), B.S.
• Business Administration, Marketing Concentration, B.S.
• Marketing Minor

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