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MKTG42003 — Social Media Marketing

3 credits · 3 hours

MKTG 42003 - Social Media Marketing MKTG 42003 - Social Media Marketing 3 Lecture Hour(s) Social networking strategies, methods, and tools for marketing the self and the enterprise, analytical tools for measuring the effectiveness of social media campaigns, and management tools for overseeing social media marketing efforts.

Prerequisites: MKTG34043

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