MKTG41073 — (was 4310) Marketing Research

Add to Bookmarks Three credit hours. Was MKTG 4310. A study of the development and use of information for marketing decision-making research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.

Prerequisites: MKTG35073, BINS30503

Part of

• Business Analytics, B.B.A.
• Business Information Systems, B.B.A.
• International Business, B.B.A.
• Management, B.B.A.
• Marketing, B.B.A.
• Digital Marketing Minor
• Business Analytics Certificate of Proficiency

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