MKTG35503 — (was 3385) Consumer Analysis and Behavior

Add to Bookmarks Three credit hours. Was MKTG 3385. An analysis of the personal, environmental, and interpersonal forces affecting consumer decisions and or their implications for marketing strategy development.

Prerequisites: PSYC20043, SOCI10103, MKTG35073

Part of

• Applied Science, B.A.S.
• Business Analytics, B.B.A.
• Business Information Systems, B.B.A.
• Marketing, B.B.A.
• Digital Marketing Minor

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