ADPR34003 — (was ADVT 3340) Public Relations

Add to Bookmarks Three credit hours. Was ADVT 3340. The history and development of public relations as an influential part of the management function is discussed, including the public relations process of fact-finding, opinion research, planning, communicating, and evaluating. Decision-making and application of management policy as it relates to the organization’s various publics are covered.

Prerequisites: ADPR30003

Part of

• Marketing, B.B.A.
• Strategic Public Relations Minor

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