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MFGE37003 — Product Design and Development

3 credits · 3 hours

MFGE 37003 - Product Design and Development MFGE 37003 - Product Design and Development Lecture all Covers key aspects of a typical new product development planning cycle with emphasis on marketing management issues and activities that accompany phases commonly involved in conceiving, developing, testing, and launching a new product, service, or other marketing innovation. Prerequisite: Junior-level standing or permission of department

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