BUS 127 — Principles of Marketing â
Fundamentals of marketing concepts, including product, place, promotion, and pricing, and the impact of market research, technology, globalization, and the role of business and society. Students address the role ethics plays in the everyday operations of marketing.
Part of
- Mass CommunicationâMultimedia, Associate in Arts Pathway: Mass Communication-Multimedia Degree Type: Associate in Arts Curriculum Code: VPA.MCM.AA
- Accounting and Business Administration, Associate in Science Pathway: Accounting and Business Administration Degree Type: Associate in Science Curriculum Code: BUS.ACC.AS
- International Business, Associate in Science Pathway: International Business Degree Type: Associate in Science Curriculum Code: SOC.IBU.AS
- Business Management, Associate in Applied Science Pathway: Business Management Degree Type: Associate in Applied Science Curriculum Code: BUS.MGT.AAS
- Business Management Certificate Pathway: Business Management Certificate Type: Basic Curriculum Code: BUS.MGT.CERT
- Entrepreurship Certificate Pathway: Entrepreneurship Certificate Type: Basic Curriculum Code: BUS.ETR.CERT
- Social Media Digital Marketing Certificate Pathway: Social Media Digital Marketing Certificate Type: Basic Curriculum Code: BUS.SOC.CERT