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SBM 109 — Advertising 3 3 0

This course is designed to provide a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. Advertising has the ability to reach out and touch everyone living and working in the modern world today. This course also presents advertising as a business, as a marketing tool, and as a creative process for the successful business. Code Course Name Credit Lecture Lab

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