BUS110 — Introduction to Event Planning
This course is designed to provide students with the fundamentals of the multifaceted events industry. Students will be introduced to the role events play in meeting business, educational, and social goals and objectives; the different types of events for both large and small venues, to include international and green events; and job opppotunities in the industry. Emphasis will also be placed on providing students with knowledge on the use of technology, marketing and promotional planning, establishing budgets, securing sponsors, exhibitors, and speakers; as well as additional trends within the industry.