MRKG1302 — Principles of Retailing

MRKG 1302 - Principles of Retailing MRKG 1302 - Principles of Retailing (3:3:0) This course is an introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing are covered. Semester Hours: 3