BUS285 — PRINCIPLES OF MARKETING 3 cr

hrs. This course provides a general overview of the field of marketing. Topics include marketing strategies, channels of distribution, marketing research, and consumer behavior. Prerequisite: None. Code B. Of- fered: ONL.

Part of

• Accountancy
• Agri-Business and Farm Management
• Finance
• General Business and Entrepreneurship
• Entrepreneurship
• Health Care Management
• Marketing, Sales, and Retail Management
• Real Estate and Property Management

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