MRK2236 — Consumer Behavior
MRK 2236 - Consumer Behavior MRK 2236 - Consumer Behavior 3 Cr. Hr(s). This course is designed to enable students to acquire an understanding of the purchasing decision process for individuals, families and organizations. Psychological, societal, and cultural influences on consumer decisions will be studied. Marketing strategy implications of conceptual constructs will be discussed throughout the course. Prerequisite(s): MRK 2100 OR MRK 2101
Prerequisites: MRK2100, MRK2101