FASH 142 — Fashion Visual Design 3 unit(s)
This course provides an in-depth exploration of visual merchandising techniques essential for creating a successful retail environment. Students will learn to enhance store aesthetics and drive sales through strategic use of fixtures, displays, signage, lighting, color, and mannequins. Emphasis is placed on core design strategies that strengthen brand identity and customer experience. As a capstone project, students will apply their skills to design their own retail store, bringing their creative vision to life.