MKTG4053 — Integrated Marketing Communications

MKTG 4053 - Integrated Marketing Communications MKTG 4053 - Integrated Marketing Communications A study of the promotional mix: advertising, sales promotion, personal selling, and public relations incorporating both traditional and emerging e-market approaches. Spring.

Prerequisites: MKTG3033

Part of

• Business Administration: Entrepreneurship, BBA
• Art and Design: Interactive Media and Marketing, BFA
• University Studies, BUS
• University Studies Education, BUS/MAT 4+1 Program
• Entrepreneurship Minor for Business Majors
• Entrepreneurship Minor for Non-Business Majors

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