MKTG3063 — Consumer Behavior

MKTG 3063 - Consumer Behavior MKTG 3063 - Consumer Behavior A study of the use of data analytics and cognitive decision making skills to examine the buying habits and preferences of consumers in order to explain and predict consumers’ market behavior, movements, and attitudes with implications for marketing management policies relevant to current market conditions. Fall.

Prerequisites: MKTG3033

Part of

• Mass Communication: Strategic Communication, BA
• Business Administration: Marketing - Media, BBA
• Business Administration: Marketing, BBA
• Art and Design: Interactive Media and Marketing, BFA
• Entrepreneurship Minor for Business Majors
• Entrepreneurship Minor for Non-Business Majors

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