BUS216 — Advertising 3 Hours
The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program. 278 2026 - 2027 Programs ELA Placement: ELA 095 Requirement Prerequisite: None Semester Hour(s): 3 hour(s) Lecture / Lab Hours: 3 lec/week MARKETING AND MANAGEMENT Marketing and Management Associate in Applied Science (019) This program has been designed for persons seeking employment or advancement in middle management positions in business and industry. The program offers a student the opportunity to combine classroom instruction with on-the-job work experience. The program is designed to prepare a student for positions in human resources, sales, marketing, merchandising, and production. Work and Employment Marketing and management offer a wide range of career opportunities. The skills needed for each job vary by level of responsibility. Graduates from this program can pursue a variety of job opportunities such as wholesale or retail buyers, salespersons, management, and mid-level management. Buyers purchase the best available merchandise at the lowest possible prices and expedite the delivery of goods from the producer to the consumer. Salespersons represent their products to potential buyers. Wholesale and retail sales are integral parts of a complex system of production