BUS 122 — Digital Marketing Analytics 3 Units
Students will be provided with the skills needed to analyze results of marketing efforts. The course will apply analytical tools to translate business intelligence into structured content that assist businesses improve internet marketing results. This course shows students how to use various web analytical software tools to compare search engine formats, social media use, geo-location analysis, and mobile digital analytics. Students will learn about factors that drive conversion and how to optimize their efforts using data.