BUS 120 — Marketing Principles 3 Units
Students will be introduced to the principles underlying the effective practice of the marketing discipline. Market research, buyer behavior, marketing strategy, product, pricing, marketing channels, and marketing communications are core topics covered in the course. Additional emphasis is placed on the major trends and forces affecting marketing in the digital age involving customer value creation, engagement, and relationships.
Part of
- Business - Entrepreneurship - Associate in Science
- Business: Entrepreneurship - Certificate of Achievement Level 2
- Business: Entrepreneurship - Certificate of Achievement Level 3
- Business - Management - Associate in Science
- Business: Management - Certificate of Achievement Level 3
- Business - Marketing - Associate in Science
- Business: Marketing - Certificate of Achievement Level 2
- Business: Marketing - Certificate of Achievement Level 3