BUS 112 — Advertising, Promotion, and Sales 3 Units
Students will be introduced to the dynamic field of advertising and promotion. Students will study advertising and promotion with a focus on the integrated marketing communications approach. Topics include the marketing communication process and challenges, advertising decision making and management, and product and service promotions. Students will also study ethical, environmental and regulatory issues and examine the role of various kinds of advertising media in product and service promotion.
Part of
- Business - Entrepreneurship - Associate in Science
- Business: Entrepreneurship - Certificate of Achievement Level 3
- Business - Management - Associate in Science
- Business: Management - Certificate of Achievement Level 3
- Business - Marketing - Associate in Science
- Business: Marketing - Certificate of Achievement Level 2
- Business: Marketing - Certificate of Achievement Level 3