BUS9094E — Noncredit Marketing and Advertising Strategies for Small Business
Units: 0 Hours: 18 hours LEC Grade Options: Pass/No Pass Term Typically Every fall term This noncredit course is designed to identify ideas, methods, and techniques to market small businesses effectively and successfully. Topics include brand-building, marketing strategies, public relations, direct marketing, direct mail, low-cost advertising, media placement, basic marketing plans, and advertising budgets. E-marketing tools and the use of social media marketing are also covered. Noncredit courses may be repeated.