MKT34403 — Consumer Behavior
MKT 34403 - Consumer Behavior MKT 34403 - Consumer Behavior A study of the theoretical concepts of consumer behavior. The course stresses how consumers make decisions, as well as the internal and external forces that can influence the consumer decision-making process. Topics include: the effects of motivation, personality, culture, family, perception, and attitudes on consumption. Through this course, students will also learn how to analyze their own consumer behavior. all Semester Hours: 3