MKT21403 — Principles of Marketing
MKT 21403 - Principles of Marketing MKT 21403 - Principles of Marketing An introduction into the field of marketing. The role of the marketing mix (product, price, place, and promotion) in creating marketing strategies will be discussed. Additional topics include the role of consumer behavior, international marketing, marketing research, and advertising. Course Fee: $32 all, Spring Semester Hours: 3 Prerequisite(s): ECO 11403
Prerequisites: ECO11403
Part of
- Agricultural Business Management Certificate
- Business Management, A.A.B.
- Business Management, B.S.
- Business Management Minor
- Marketing: Professional Certificate
- Small Business Management: Certificate
- General Studies, A.A.
- Associate of Technical Studies Learning Outcomes
- Bachelor of Technical Studies Learning Outcomes