BUS 282 — Principles of Marketing
Examines the role of marketing in general business activities. Students will learn the marketing process that develops products and services, methods and techniques of market research, target markets, market segmentation, product planning, distribution, pricing, and promotion. This class may include students from multiple sections.
Part of
- Business Administration Entrepreneurship Foundations, Associate in Applied Science (AAS) Degree
- Business Administration Entrepreneurship Foundations, Associate in Applied Science-Transfer (AAS-T) Degree
- Business Administration Business Foundations Certificate
- Business Administration Management, Associate in Applied Science (AAS) Degree
- Business Administration Management, Associate in Applied Science-Transfer (AAS-T) Degree
- Business Administration Business Entrepreneurship Short Term Certificate
- Small Business Short Term Certificate
- Business Foundations Certificate