MRKT 123 — PROMOTIONS AND MARKETING COMMUNICATIONS

3 credits · 3 hours

Principles and practices of marketing promotions and communications to inform and persuade consumers. Introduction to the field of promotions and its role in the marketing mix. Total of 54 hours lecture.

Part of

• Business Administration – Marketing Management – Associate in Science Degree, Certificate of Achievement
• Design Media Art – Graphic Design – Associate in Science Degree, Certificate of Achievement
• Agricultural Entrepreneurship - Associate in Science Degree, Certificate of Achievement

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