BUS 151 — INTERNATIONAL MARKETING

3 credits · 3 hours

Marketing techniques and strategies necessary to incorporate international marketing concepts into the global marketplace. Promotes an understanding of the impact that a country's culture and environment have on the marketing mix as well as the challenges of competing in global markets. Total 54 hours lecture.

Part of

• Business Administration – International Business – Associate in Science Degree, Certificate of Achievement
• Global Trade and Logistics - Certificate of Achievement
• Supply Chain Management – Certificate of Achievement

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