COM121 — Introduction to Advertising

COM 121 - Introduction to Advertising COM 121 - Introduction to Advertising IAI MC 912 3 -0-3 Role of advertising in integrated marketing communication, consumer behavior, creative strategies, and types of media. Practical applications are integrated into the course. Minimum Placement Requirements English: Placement out of ENG 098 Reading: Placement out of CCS 098 Math: None Prerequisites None

Part of

• Business Marketing, A.A.S.
• Communication, A.A. - Media Communication Concentration
• Communication, A.A. - Public and Professional Communication Concentration
• Media Arts and Production, A.A.S.

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