TRVM1300 — Introduction to Travel and Tourism
CIP Code: 52.0903 An overview of the travel and tourism industry. Emphasis on travel careers and the impact on society. Identify the qualifications needed for the many careers in the travel and tourism industry; discuss the history and growth of travel and tourism and how they relate to the marketplace; define the role of governments in the travel industry and identify how tourism is an important source of revenue for a destination; describe types of geography as it relates to travelers, and identify types of travel and travelers; identify the components of the travel and tourism industry, define the channels of distribution, and discuss how the travel product is promoted and marketed.