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COMM2327 — Introduction to Advertising

3 credits · 3 hours

CIP Code: 09.0903.5106 Fundamentals of writing for the mass media. Includes instruction in professional methods and techniques for gather processing and delivering content. Students will demonstrate proper media writing and editing styles; modify writing styles to fit various media platforms; demonstrate effective information gather skills and techniques; and demonstrate understanding of laws ethics and responsibilities of media writing. 1,2,3,4,5 Faculty Consent: N

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