MKT225 — Marketing Research
MKT 225 - Marketing Research MKT 225 - Marketing Research Min This course provides an understanding to the marketing student of how to answer marketing problems with marketing research. Understanding basic statistical methods including hypothesis testing, cross-tabulation, measures of central tendency and dispersion, Chi-square, and t-test are addressed. Emphasis will be on a marketing research project: questionnaire design, tabulation, research reporting and presentation. Lecture: 3 Lab: 0 Prerequisite(s): MKT 110 , CIS 113 , STA 120
Prerequisites: MKT110, CIS113, STA120