MRKG1311 — Principles of Marketing
MRKG 1311 - Principles of Marketing Add to My Personal Catalog MRKG 1311 - Principles of Marketing 3 Hours Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. Students will identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan. Course scheduling information.