BUS239 — Social Media Marketing
This course provides an introduction to the use of social media marketing within a business context. The course provides an overview of the role of social media in building and managing customer relationships as a component of the larger marketing program. Students will develop the tools to communicate with customers using the major social network platforms and analyze platform specific metrics to measure media effectiveness.AMT 239 and BUS 239 are cross-listed.
Part of
- Technical Communication A.A.S. (Plan 23TA)
- Digital Media and Design A.A.S. (Plan 23TB)
- Technical Communication Certificate (Plan 23TG)
- Digital A/V Production & Editing A.A.S. (Plan 23TM)
- Digital Media & Social Media Marketing Certificate (Plan 23TQ)
- Marketing Certificate (Plan 22BG)
- Administrative Professional A.A.S. (Plan 22SM)
- Business Administration A.A.S.(Plan 22BN)