MGT 118 — SOCIAL MEDIA MARKETING II
This course is designed for students with a foundational understanding of social media marketing, looking to develop intermediate to advanced skills. The focus will be on using major social media platforms for marketing, customer interaction, and brand-building. Students will learn to leverage social media analytics, content strategy, paid advertising, and engagement techniques to create a cohesive digital marketing strategy. The course will also emphasize the integration of social media campaigns with broader marketing strategies. This course is cross-listed with CIM 118.