MKT4053 — Integrated Marketing Communications

A course designed to improve the student’s understanding of all of the major marketing communication functions: advertising, direct marketing, internet, sales promotions, public relations and personal selling. Students will learn how to plan, implement and evaluate an Integrated Marketing Communications strategy for a business. Prerequisite: MKT 3013.

Prerequisites: MKT 3013

Part of

• Digital Integrated Marketing Certificate

Source ↗

← back to hsu catalog