BUSN 244 — Principles of Advertising
Emphasizes the practical techniques of copyrighting, layout, production and media buying. Major advertising media are discussed, such as the internet, newspapers, magazines, direct mail, radio, television and point-of-purchase, with emphasis on present-day practices and uses.
Part of
- Business Administration - Entrepreneurship/Small Business Management, Associate of Applied Science (205E)
- Business Administration - Management, Associate of Applied Science (205)
- Business Administration - Marketing, Associate of Applied Science (205M)
- Graphic Design, Associate of Applied Science (301)
- Marketing, Certificate (253)