MRKG2371 — Services Marketing
MRKG 2371 - Services Marketing Add to HCC Catalog MRKG 2371 - Services Marketing An analysis of the principles, methods and problems of marketing for both professional and consumer services. A study of competition, customer service, services design, pricing, services promotion and distribution strategies. Lecture: 3 Lab: 0 Prerequisite(s): MRKG 1311
Prerequisites: MRKG1311