MRKG1371 — Sports & Entertainment Marketing
MRKG 1371 - Sports & Entertainment Marketing Add to HCC Catalog MRKG 1371 - Sports & Entertainment Marketing Sports and Entertainment Marketing introduces the basic principles of marketing, economic impact, history, civilization of sports and entertainment, careers, and legal and business risks involved in the industry. Students learn about sports and entertainment consumers’ characteristics and buying behaviors. Lecture: 3 Lab: 0