LEM 8006 — Artificial Intelligence: Strategies For Marketing
Provides an in-depth understanding of current generative AI applications in marketing and hands-on strategies for leveraging AI in professional work. Utilizes generative AI tools such as chatbots, agents, and vibe-coding platforms to plan and perform key marketing tasks, including content creation, data collection and analysis, and product development. Covers the use of customized generative AI to deliver targeted and innovative marketing strategies, and provides practical skills and insights that empower professionals in this rapidly evolving digital world.