GRA 180 — After Effects
Introduces students to the principles and practices of motion graphics and visual effects for digital media. Emphasis is placed on conceptual development, visual storytelling, and the creation of time-based graphics using Adobe After Effects. Students learn to animate text and graphics, work with keyframes, layers, masks, effects, and basic compositing techniques. Projects integrate typography, color, and design principles to produce motion-based content for web, social media, video, and interactive platforms. Industry-standard workflows, file formats, and export methods are explored, along with best practices for collaboration and critique.