MKTG1190 — Integrated Marketing Communications
MKTG 1190 - Integrated Marketing Communications MKTG 1190 - Integrated Marketing Communications Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. Class - 3, Lab - 0. (E)
Prerequisites: MKTG1100
Part of
- Business Technology, AAS
- Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing, AAS
- Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing Diploma
- Marketing Specialist Certificate
- Small Business Marketing Manager Certificate
- Social Media Marketing Certificate