Retailing, Certificate - Major #2116
A step incentive certificate signifying proficiency in entry-level retailing skills. Learning Outcome(s): 1. Develop and implement a marketing plan in response to market opportunities. 2. Apply effective leadership skills while managing marketing functions within a business enterprise. 3. Identify and describe appropriate application of the wheel of retailing to various retailing situations. 4. Identify and describe the types of retailers and appropriate distribution methods for each type of retail situation. 5. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.