Advertising, Certificate - Major #2113
A step incentive certificate signifying proficiency in advertising and sales promotion. Learning Outcome(s): 1. Describe each element in the promotion mix. 2. Identify appropriate media for various promotional situations. 3. Develop and implement a marketing media plan in response to market opportunities. 4. Formulate promotion and selling strategies. 5. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.