Marketing – Business Administration (Co-op option available)
This three-year Marketing – Business Administration diploma program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You’ll develop the critical–thinking and interpersonal skills demanded by today’s employers.
Courses
- ACCT 1101 — Introduction to Entrepreneurship (
- BMKC 1000 — BMKC 1000
- BMKG 3200 — Critical Thinking and Ethics (
- COMM 1100 — Introduction to Advertising and Integrated Marketing Communications (
- COMM 3202 — Accounting Software Applications (
- COMP 1112 — Introduction to Events Industry (
- COMP 1214 — Event Program and Production Development (
- COMP 2207 — General Education Elective (
- COMP 3201 — Field Placement Seminar - MKTG (
- COMR 2100 — Microeconomics (
- COOP 1000 — Event Program and Production Development (
- DC 2030 — STRATEGIC VISION
- ECON 1202 — Critical Thinking and Ethics for HR (
- ECON 2200 — Entrepreneurship for Financial Services (
- ETHC 3201 — Cross-Functional Collaboration (
- FDPL 3201 — Consumer Behaviour (
- FINC 1100 — Human Resource Management 1 (
- GNED 0000 — Principles Of Health Conditions and Management 1 (
- HURM 1100 — Marketing 1 (
- LAWW 2105 — Project Management for Marketing (
- MATH 1207 — Logistics, Transportation and Distribution (
- MGMT 2105 — Capstone: Retail and Channel Marketing (
- MGMT 3211 — Marketing Management (
- MKTG 1100 — Supply Chain Management (
- MKTG 1210 — Marketing 2 (
- MKTG 2100 — Integrated Marketing Communication (
- MKTG 2104 — Marketing Research Techniques (
- MKTG 2200 — MKTG 2200
- MKTG 3100 — Data Analysis for Marketing (
- MKTG 3101 — Advanced Market Research (
- MKTG 3204 — MKTG 3204
- MKTG 3208 — Digital Marketing (
- MKTG 4202 — International Marketing (
- MKTG 4203 — Marketing Automation (
- MKTG 4204 — Marketing Case Analysis (
- MKTG 4207 — Statistics for Business (
- MKTG 4208 — Financial Analysis for Marketing (
- MKTG 4211 — MKTG 4211
- MKTG 4212 — MKTG 4212
- SCMT 1100 — SCMT 1100
- STAT 2200 — STAT 2200