HOSP 2258 — Gastronomy and Marketing in Hospitality 4 Credit Hours
This course examines the relationships between gastronomy, tourism, and marketing for the hospitality industry. The rise in mainstream interest in food and drink has provided opportunities for new markets and businesses. Gastronomy will be studied from its history to its present contributions in the hospitality industry, eventually exploring futuristic trends in food and drink. This course will also prepare students for marketing goods and services within the hospitality industry using social, digital, and online reputation management practices. (4 lecture hours)